Our Dating App Report is the most thorough research available on the internet, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues, usage and download statistics, country-specific market share, demographics by app and benchmarking statistics.
What is the market size of the dating app industry?
The dating app industry had a market size of $5.34 billion in 2023, an 8% increase on the previous year. It is expected to grow by a compound annual growth rate (CAGR) of 6.54% over the next six years.
iOS is responsible for approximately 80% of mobile revenue in the dating app industry. A few smaller dating apps focus solely on the iOS market, with limited or no access on Android.
Which dating app makes the most revenue?
Tinder generates the most revenue and made two times more revenue than its closest competitor, Bumble, in 2023. In 2023, Tinder made $1.9 billion revenue.
Tinder has been the lead app since 2017, when it surpassed Match in total revenue. Before this, Match was the lead service, with Plenty of Fish a distant second.
How many people use dating apps?
Approximately 350 million people used dating apps globally in 2023, an increase of about 12 million on the year prior.
Tinder has about 88 million users on its platform, more than any other. However, in developed markets users tend to use more than one dating app. This is especially true with the 18-24 age demographic.
Which dating app is market leader in the United States?
Tinder is the market leader in the United States, with more users, subscribers and revenue than its next closest rival, Bumble.
Even though Tinder is in a strong position, it has struggled with older demographics in the 25+ range, with Hinge and Bumble taking a larger slice of that market.
Which app has the highest average revenue per user?
Match had the highest average revenue per user in 2023, followed by eHarmony. Both charge more than competitors and do not offer freemium services, which increases the average revenue.
At the bottom of the table is Happn and Tantan, two dating apps primarily used in Asia. eHarmony makes 25 times as much per user as Happn, although eHarmony’s userbase is far smaller.
Table of contents
- Dating App Revenues
- Dating App Usage
- Dating App Downloads
- Dating App Market Share
- Dating App Demographics
- Dating App Benchmarks
- Dating App User Acquisition
- Dating App Engagement
- Dating App Advertising Spend
The Dating App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data. It provides an overview of the sector’s financials, usage, downloads, benchmarks and demographics.
What’s included?
- Document: PDF
- Charts: 93
- Data Points: 1655
- Pages: 102
The Dating App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch data@businessofapps.com
List of Charts
- Dating App Market Size
- Tinder Revenue
- Bumble Revenue
- Plenty of Fish Revenue
- Match Revenue
- Badoo Revenue
- OK Cupid Revenue
- Grindr Revenue
- Hinge Revenue
- Tantan Revenue
- Zoosk Revenue
- Happn Revenue
- Dating App Revenues
- Dating App iOS Revenues
- Dating App Android Revenues
- Dating App Annual Growth
- Dating App Average Revenue Per User
- Dating App Worldwide “Lifetime Average Revenue Per Download”
- Dating App Projected Revenues
- Dating App Acquisitions
- Dating App Users
- Tinder Users
- Bumble Users
- Badoo Users
- Hinge Users
- Grindr Users
- Plenty of Fish Users
- Match Users
- Happn Users
- Tantan Users
- Dating App Users
- Dating App Users in the United States
- Tinder Paying Users
- Bumble Paying Users
- Badoo Paying Users
- Hinge Paying Users
- Match Group Other Paying Users
- Dating App Monthly Web Visits
- Dating App Downloads
- Tinder App Downloads
- Bumble App Downloads
- Badoo App Downloads
- Hinge App Downloads
- Grindr App Downloads
- Plenty of Fish App Downloads
- Happn App Downloads
- Tantan App Downloads
- Dating App Downloads
- Dating App Downloads in the United States
- Dating App Downloads in the United Kingdom
- Dating App Market Share in US
- Dating App Market Share in UK
- Dating App Market Share in India
- Dating App Market Share in Brazil
- Dating App Market Share in Germany
- Dating App Market Share in France
- Dating App Market Share in Nordics
- Dating App Revenue by Country
- Dating App Downloads by Country
- Dating App Age Demographics
- Tinder Age Demographics
- Bumble Age Demographics
- Hinge Age Demographics
- Badoo Age Demographics
- Plenty of Fish Age Demographics
- Other Dating App Age Demographics
- Tinder Gender Demographics
- Bumble Gender Demographics
- Hinge Gender Demographics
- Badoo Gender Demographics
- Match Gender Demographics
- Other Dating App Gender Demographics
- Dating App Subscription Benchmarks
- Dating App Retention Rate
- Dating App Subscription Retention Rate
- Dating App Activation Rate
- Dating App Conversion Rate
- Dating App Renewal Rate
- Dating App General Cost Per Action
- Dating App iOS Cost Per Action
- Dating App Android Cost Per Action
- Dating App APAC Cost Per Action
- Dating App EMEA Cost Per Action
- Dating App NA Cost Per Action
- Dating App Average Use Per Day
- Dating App Average Time Open Per Day
- Reasons Why People Use Dating Apps
- Profile Features Users Want
- Match Group Advertising Spend
- Bumble Advertising Spend
- Spark Networks Advertising Spend
How does it work?
To get access to the Dating App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Dating App Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.
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